TRAFFIC LEADS TO CONVERSIONS
At ITRA SOLUTION, SEO is in our DNA. From design to integration, modern Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all about designing with a view to competitor analysis. The introduction of Google’s Penguin and Panda algorithms makes SEO even more intrinsic to building a technically sound website with comprehensive content strategy.
MAKE GOOGLE HAPPY
We know Penguin, Panda and Hummingbird, but we’re not trying to game Google’s organic search algorithms. ITRA is committed to helping your brand and website earn a trusted status among customers and search engines, alike. Our SEO best practices will make your product pages rank-worthy.
SEO & SOCIAL SHARING
Quality social media is engaging, entertaining and fresh. It creates a “share factor” that promotes SEO endeavors. Customer Product. Since more than 50 percent of buyers want to see customer product reviews before purchasing, pages with reviews to rank better than pages with just product content.
SEO isn’t static. It requires continually testing which versions of a page attracts more customers. We leverage GoogleAnalytics and bingAds to analyze and improve your webpages. We also implement iContact, which supports e-mail marketing campaigns and provides dashboards to evaluate campaign success.
A DYNAMIC DUO
ITRA offers a complementary approach, using organic search (SEO) and paid advertising (SEM) marketing campaigns. SEO supports your website appearing naturally in consumer search results. SEM uses search engines to advertise your business. It sends more targeted traffic to your site, but you pay per click (PPC) for that exposure.